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Lucite International has launched an exciting new website for its LuciteLux® acrylic brand alongside a call for entries to its second annual JUST IMAGINE Awards program in North America. The new website and JUST IMAGINE Awards were unveiled at GlobalShop, the international exhibition aimed at the retail industry, which run in Las Vegas, USA from March 18-20.

The new website, lucitelux.com, was created with the design community in mind and features detailed product information as well as inspirational ideas for applications across all kinds of sectors – architecture to art, interiors to retail, fashion and everything in between. There’s also quick and easy ways to get in touch, to keep up with where we are and what we’re doing, as well as a Creative Hub and Learning Zone to share a growing range of useful content for users.

JUST IMAGINE Awards
The JUST IMAGINE Awards celebrate the work of designers who turn their creative vision into reality using LuciteLux®. We are also delighted to announce the prestigious panel of expert judges who will select the 2014 winner:

• Aaron R. Thomas, designer, architect and artist
• Anne-Louise Ewen, fine artist and LuciteLux® painter/sculptor
• Jaime Derringer, founder and executive editor of Design Milk
• Jamer Hunt, director of the experimental graduate program in transdisciplinary design at Parsons The New School for Design
• Jason Kelly Johnson and Nataly Gattegno, architects and founders of Future Cities Lab
• Ron Labaco, Marcia Docter Curator for the Museum of Arts & Design
• Chris Robinson, Business Manager, Lucite International Inc.

Lucite International will celebrate the winner with a full-page spread in Architectural Record as well as a making-of documentary that tells the story of the designer’s work with LuciteLux®. The documentary will premiere at an exclusive screening party at the site of the installation and appear in a sponsored feature on the Design Milk blog.

“We are thrilled to launch the second annual JUST IMAGINE Awards as a way to honour the myriad designers who embrace the uniqueness of working with our material, LuciteLux®,” said Robinson. “Last year’s winner set the bar quite high by incorporating more than 200 triangles of our LuciteLux® Light Guide Panels into an immersive LED dome design for the Burning Man festival. My fellow judges and I cannot wait to see what the design community comes forward with in 2014.”

Designers from all industries – architects, fabricators, fine artists, visual merchandising designers, furniture designers, interior designers, sign designers, commercial artists, fashion designers and design students – are encouraged to enter their work completed between 2012 and 2014. Entries are accepted from March 18, 2014 through September 15, 2014. Entering is easy via http://lucitelux.com/just-imagine-awards

Full LuciteLux® line showcased at GlobalShop
All LuciteLux® colors and effects were on display in the booth at GlobalShop, including the most recent addition, LuciteLux® Spectrum LED Block. Part of the Illuminations Series, Block offers the European style of chunky block letter construction and new aesthetic possibilities to the sign and design markets. Specially designed to have channels routered out and LEDs embedded either inside or on a rear plate, Block offers an alternative to traditionally constructed letters.

“Block has optimized light transmission to maximize both the economic and environmental benefits of LED technology,” said Jane Nash, LuciteLux® Sales Development Manager. “It is easy to fabricate and can be used with white or colored LEDs, making it suitable for applications in visual communication and retail, and architecture and construction lighting.”

Also on display were Impressions and Myst®, as well as other products from the LuciteLux® Illuminations Series, which allow designers to develop stunning back-lit and edge-lit LED signs using high quality continuous cast acrylic. Named Best of GlobalShop in 2013, Impressions features a linear pattern and affords a unique and understated sophistication suitable to any retail environment.