The LuciteLux® team are celebrating again after winning “Best Booth” at SEGD in San Francisco just a few weeks after LuciteLux® Impressions was voted Best in Show at Global Shop in Chicago.
The annual event run by the Society for Environmental Graphic Design (SEGD) is the only international conference focused on communication design for the built environment. Taking place in San Francisco last week, SEGD brought together the global community of designers, industry professionals, educators, and design clients who strive to create compelling, emotive, and information-rich environments, and offered an invaluable source of inspiration, education, and networking.
For the LuciteLux® team this was an ideal opportunity to showcase the brand’s range of continuous and cell cast acrylics. Visitors to the booth were able to interact with product samples and see their effects using different light sources; all part of an innovative light wall display that was a key attraction.
The award-winning booth was developed by Exhibit A, a Memphis-based exhibition company and has allowed the LuciteLux® team to reach out to a wide range of key sectors at four major events over the past two months from the International Sign Expo and Global Shop in April, to HD Expo in May and now SEGD. The booth has more than achieved its original objectives; helping the business to win two awards and attracting over 500+ visitors to find out more about LuciteLux®.
Jane Nash, Sales Development Manager said: “We wanted our booth to reflect the LuciteLux® brand promise: JUST IMAGINE. We wanted it to look imaginative, colourful, open, inviting, and for designers to be able to ‘play’ with the product samples and to see their effects with different light sources. Winning “Best Booth” at SEGD is a great endorsement of the team and our new approach.
“It has been fantastic to share our passion and excitement about the new LuciteLux® ranges with so many people over the past two months and inviting designers, specifiers and clients to imagine the creative possibilities of working with our materials. We are looking forward to following up with all of the people that we spoke to in San Francisco this week and working with them and the possibilities of LuciteLux®.”