Lucite International’s (LI) customers, partners, employees and their friends and families all got behind a fantastic initiative to support the Movember Foundation, the leading worldwide charity committed to improving men’s health.
In support of those brave enough to grow their own moustache during the month of November, the LI team supplied fun packages containing wearable moustaches made from the fashionable Perspex® Sweet Pastels acrylic sheet range in eight different colours. The idea was to pop on the moustache and take a selfie/photo. Employees were encouraged to share these on the Company’s internal photo gallery, as well as on LI’s social media channels with the tags #PerspexBrand and #Movember, to join in with the charity’s fund raising activities.
The colourful moustaches were sent out as a special addition to Perspex® acrylic product samples distributed during the month to encourage donations to the charity, and a select amount were made available at some of LI’s European sites.
The spirit of Movember quickly spread as pictures of the Perspex® acrylic moustaches emerged from all over the UK, USA, the Netherlands, Poland and Madeira. The packages clearly had the desired effect; we managed to raise well in excess of our £1,000 target.
Such great support will no doubt help the Movember Foundation as they work to reduce the number of men dying prematurely by 25% before 2030.
Anyone still wishing to donate can do so at: moteam.co/lucite-international