It was a busy spring for the LuciteLux® acrylic team in the US as they hit the road to Las Vegas. First stop was GlobalShop, 24-26 March, with a fantastic booth, newly enhanced with an education zone and bespoke exhibit pieces from our fabricator partners, followed by a return to the city for HD Expo, 4-6 May 2016. With 144 hot leads, the team is now busy following up with all of the connections made to turn potential into sales. We talk to Sales Development Manager, Jane Nash.
Attending a trade show requires a significant investment – why did you choose these two shows for 2016?
JN: GlobalShop is the largest annual retail design show and the fastest growing trade show by attendance. It brings together retail suppliers and design professional from across the globe and is an unbeatable opportunity for us to expand our business network through social events, direct discussion and informal networking. HD Expo is arguably the place to meet with the hospitality industry. With over 8,000 attendees including interior designers, architects, developers and specifiers looking for the latest, most innovative and creative products for their schemes, it is a great platform for us to show off LuciteLux® acrylic’s potential in all its forms. Both shows were critical for helping us to achieve our sales and marketing goals!
Tell us some of the key contacts you made during the shows?
JN: We talked to Target – currently working on a new lighting project for stores; Ulta Beauty, Williams Sonoma, Hotel Makeover, The Cheesecake Factory, Vision Quest Lighting plus a number of our existing top customers, including Envel Design, who displayed their JUST IMAGINE Awards winning shelf system in their booth. We had many, many interesting discussions with retailer, hospitality providers, which we’re looking forward to continuing.
The booth has some special features made possible by your customers and partners, can you tell us about these?
JN: We’re celebrating 80 years of Lucite® acrylic this year so we used the shows to tell that story. Lenore Torres, Marketing Coordinator, led the booth design and delivery and worked with our long-term customer, Acrylic Design to create some outsized ‘80’ figures lit with LEDs supplied by Peter Sussman from Light Board Technologies. Peter also made us an edge lit box (half closed, half open) exposing LEDs, LGP, and White Optics plus a back lit box for demonstrating the effectiveness of LuciteLux® acrylic with light. We had a magnificent replica of the Eiffel Tower, crafted in intricate detail by OCIP, who also supplied us with digital print photos on a LuciteLux® acrylic sheet. Northeast Plastics produced the new LuciteLux® acrylic wrapping and clear surround for our new welcome desk.
The Education Zone was a new feature – tell us a bit about that?
JN: We wanted to create a dedicated space for us to talk in more detail about the features and benefits of our products. We know from the conversations we have at shows and out on the road that there’s still a huge job to be done to educate both existing and prospective customers about the potential our material has and this new space enabled us to do just that. The highlight was our acrylic samples that demonstrated how continuous cast/ cell cast acrylic has superior craze resistance versus extruded. Many visitors took photos of this piece to take back and show their co-workers. We also had an interactive counter where visitors could explore colors and effects plus displays of how LuciteLux® performs brilliantly with light.
What products proved most popular?
JN: LuciteLux® BLOCK and Spectrum – lighting applications were the most significant this year at both GlobalShop and HD. The flame retardant concept from MRC was well received; seen as a must for a lot of customers to displace polycarbonate in their projects.
How would you sum up each show?
JN: The leads we got were high quality, which made the show well worth it. HD Expo was great and gave us the opportunity to meet new clients to further emphasize our lighting capabilities into the hospitality sector. We also had long conversations with members of the Alpolic Mitsubishi team who insist we should partner at these shows – food for thought for next year!