As a Group Company of Mitsubishi Chemical (MCC), Lucite International’s (LI) vision is ‘the sustainable well-being of people, society and planet Earth’ which we strive towards through embracing the core values of Sustainability, Health and Comfort, and by the innovative solutions we create globally.

Within MCC, this approach is known as KAITEKI. LI’s Global KAITEKI Manager, Andy Bragg, told us more about what this means in practice.

KAITEKI thinking underlies LI’s operational strategy

The corporate world in which we live is in constant flux, subjecting us to ever changing expectations and demands. Over the last decade, sustainable development, corporate social responsibility, climate change and, more recently, the concept of the circular economy have added new dimensions to our operating environment.

We now communicate on our performance well beyond just our commercial achievements as a business. We take actions to deliver improvements related to our environmental impact and constantly examine our performance to define future improvement goals and actions.

Some issues facing us do not have short term solutions and others will change and develop over time. To address these requirements, we have a long-term company vision which seeks to identify the key sustainable development objectives for at least the next ten to twenty years. The output from this process will then address the short to very long-term needs identified to ensure we will continue to be a successful business.

Since 2008, we have been working to implement and evolve our sustainability action plan to ensure we are addressing these increasingly important issues. Today we can demonstrate to our key stakeholders, such as MCC and customers, just how progressive and knowledgeable we are in sustainably developing our operations.

The term KAITEKI encapsulates the MCC strategic approach to these global sustainable development requirements. Within the KAITEKI approach, the longer-term issues are identified, as are the needs and requirements of the wide range of stakeholders who have an interest in what we do.

Adopting a balanced KAITEKI approach will ensure that we will have a viable future, meeting the needs of society, our customers, our owners and all stakeholders.

Whilst the term KAITEKI is still relatively new within our business, our approach over the past ten years is already well aligned with KAITEKI thinking. Our sustainable development action plan has both MOS and MOT elements. As for MOE, making a positive financial contribution to the bottom line is a necessity if we are to continue to thrive as a business and make contributions to the MOS and MOT axis.

Management of Sustainable Development

Some of our MOS programmes include;

     Environmental reporting and analysis

Our environmental impacts are measured and mapped in detail allowing us to both report our performance and identify reduction opportunities.

     Energy and greenhouse gas (GHG) reduction

We have a very good understanding of energy use and associated GHG emissions. Over the past ten years capital investments in our Cassel, UK plants have focused on process efficiency and reliability. Using the knowledge we have, plans are in place to invest in significant CO2 reductions at the next scheduled plant shutdown in 2021.

     Water use reduction

At our Cassel, UK plants for example, water consumption has been reduced by over 40% since 2005.


EcoVadis specialise in the formal assessment of the sustainability performance of companies including the environmental, legal and corporate social responsibility aspects. This assessment is based on industry type and geographical spread. They are used by many of the largest companies to assess the sustainable performance of their suppliers. Our latest assessment placed us in the top 14% of companies in our industry and in the top 10% of all companies assessed by EcoVadis.

Management of Technology

Our MOT programmes are long term developments looking at introducing bio rather than fossil fuel-based carbon into our products and supporting the circular economy by developing end of life recovery for PMMA products.

Looking forward we will be integrating our work with the rest of the MCC MMA business domain to ensure that we are preparing ourselves for the business requirements of today and tomorrow.