A new website for Lucite International’s Perspex® business has just gone live. The website has been developed in line with a wider refresh of the Perspex® brand and incorporates a number of key changes to add value to both potential and existing customers’ businesses.

Since 1930, Perspex® (known as LuciteLux® in the US) has been delivering innovative solutions for a whole range of global applications. The refresh of the brand and the website is designed to better support customers and enhance the representation of the Perspex® brand as the business continues to grow.

The new website has a number of user-friendly and informative features – it provides a concise overview of Perspex® products, enables users to search for information by product or application area and incorporates a password controlled ‘Key Partners’ area containing both marketing and technical material. Additionally, it includes an ‘Inspiration Section’ to display the many intriguing yet quirky ways in which Perspex® is used and an ‘Info Centre’ containing product guides and new application brochures alongside technical and environmental documentation.

The website is currently available in English with German and French versions to follow in order to serve the internationally orientated customer base. It can also be viewed on both desktop and mobile devices.

In addition to the website, a new visual identity has been created with a positioning statement Potential.Performance.Perspex®, to further emphasise the Perspex® brand and inspire a positive emotional response when read by customers. The overall objective of the branding refresh is to reflect the business core strengths and values, in addition to appealing to designers, architects and key distribution partners.

We would love to hear your feedback. Do take a look at the new Perspex® website –